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Unwelcome Gifts: cross-cultural differences in marketing
When is a gift not a gift? When it’s unwelcome of course! And that’s the warning that western marketers should take heed of. In the western commercial world, marketers often use pleasant surprises to...
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Cultural Globalisation: does it exist?
For the first time in the whole history of the world we face the phenomenon of, not just globalisation, but CULTURAL GLOBALISATION. But does it really exist and, if so, so what? Undoubtedly cultural...
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10 Tips on Creating a Cross-Cultural Website
If you want to do international business on the web, consider the impact of culture on the understanding, interpretation, and use of your web-site. Things like colour, content, language, and even the...
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Paralympics Open! – August 29th
London 2012 is the biggest Paralympic Games yet! This year's Paralympics are unmissable. 4280 athletes are taking part from 166 different countries. Examples of countries competing for the first time...
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